Striding along a narrow footpath that slices up the side of a steep Lakeland fell, you pause to admire the majestic view – “is that Bow Fell in the background? How much further until I start heading for the tarn?” you muse. Pondering this, you pull out your well-worn and trusty Ordnance Survey map and check your bearings – perhaps you double check using your compass – reassured, you continue on your way, revelling in the natural beauty and the feeling of being away from it all.
My family and I have just returned from holiday – as always, being in a place (further) in the countryside and away from technology (well, most of it…) reminded us of some of the things easily forgotten in our day-to-day life – not least ’being’ in our surroundings and enjoying a pace of life that we often strive for.
I recently wrote about Royal Mail’s special edition stamp series honouring David Bowie. Whilst I haven’t actually had any drop into my letterbox, I’ll now be keeping an eye upwards as well just in case – the Royal Mail have just launched 52 sets of the stamps into space on special helium balloons which will fall back to earth when the balloons burst.
I was impressed when the Royal Mail initially commissioned these stamps, but literally creating falling Starmen in this very human and touching gesture is a visionary idea befitting the man himself – lovely work.
In case it passed you by, March 8th was International Women’s Day. In perfectly timed support, Nike released a new advert just prior to the event – ‘What are girls made of’ celebrates women’s values on and off the field, and is, well, really rather good.
Whilst I have a real affinity for quality video work, it’s often hard not to be a little sceptical when it is produced by big global brands with huge budgets and obvious motives. However, this aside, it’s not easy for any production to evoke a sense of empowerment from a 2 minute short, but this advert does just that. Beautifully shot and directed, it’s a great example of how considered narrative and composition can combine to offer more than just a channel to increased sales – watching certainly makes me want to just ‘get out there’, Nikes or not.
The aesthetics of everyday objects can be a tricky one to get right, particularly when those objects have technical specifications that impact their overall design. I personally can spend a lot of time researching said technical specifications only to be disappointed by the aesthetic qualities on my shortlists.