In case it passed you by, March 8th was International Women’s Day. In perfectly timed support, Nike released a new advert just prior to the event – ‘What are girls made of’ celebrates women’s values on and off the field, and is, well, really rather good.
Whilst I have a real affinity for quality video work, it’s often hard not to be a little sceptical when it is produced by big global brands with huge budgets and obvious motives. However, this aside, it’s not easy for any production to evoke a sense of empowerment from a 2 minute short, but this advert does just that. Beautifully shot and directed, it’s a great example of how considered narrative and composition can combine to offer more than just a channel to increased sales – watching certainly makes me want to just ‘get out there’, Nikes or not.
Last week I had the pleasure of attending the Interaction 17 conference in New York with some colleagues from Clearleft. In the interest of documenting and moving any record of the good-times out of my camera library, I shot and edited a short film using the 8mm Vintage Camera iPhone app. Whilst the app footage has a definite style (the hint is in the name), it makes for a great tool to shoot multiple scenes in differing light and circumstances – the result is a reasonably unified output, perfect for a quick edit. Plus, what New York scene wouldn’t look even better in Super 8?
Now I’m no rare watch collector, but I do appreciate a quality timepiece and their inherent design and craftsmanship. Couple that with a continual striving for quality coffee and what do you have? Between the Hours of – a short film by A Collected Man, a ‘platform for those who appreciate and seek out rare mechanical watches’.
This is the first in a series of films which highlight a particular time of day in a collector’s routine, in this case Stephen Bayley the British design and cultural critic, journalist and author. The film is beautifully shot and edited, and manages to embody some of Stephen’s values and quirks into only a couple of short minutes. It’s rare that a short like this resonates with me so well, much less leaves me with a wry smile as I hitch up my sleeve and in a very British manor, contemplate another (quality) coffee. A Collected Man, I’ll be keeping my eye out for more.
Picture a dark cinema as the film comes to an end – everyone grabs their coats and makes a dive for the door as the credits begin to roll. But wait, what’s this? An outtake? A bit more footage? A teaser for the sequel? Everybody slows in case they miss anything with one eye on the crowd around the exit. Sound familiar? From my video and motion graphics days I know just how much thought and effort goes into even a low-end credit sequence, and so I’m usually one of those still seated till the bitter end, tutting at the exiting crowd in the hope something interesting will round out the experience. And sometimes we are rewarded with just that – last night I watched American Ultra, a Nima Nourizadeh film that had passed me by until now. I’ll steer away from making any commentary on the film, apart from to say that whilst I enjoyed it, the animated credit sequence stole the show – it was quite simply awesome.