The Antipodes and minimalist branding – 2 things I have a particular affection for. So when I stumbled across a combination of these in this beautiful branding work by Studio South in Auckland it struck an immediate chord.
My everyday life is full of ‘stuff’. Stuff comes in, stuff goes out, but it’s the quality, well-designed and built-to-last things that remain – the things I really want around me (and if I’m truly honest, the list is pretty short). Unfortunately, the ‘under the hood’ story of many consumer products today often tells a tale of cheap, synthetic materials that ultimately define a short product lifespan. You’ve got to wonder at how much more care and attention we would place on our ‘stuff’ knowing that it was built to last with the consumer and the environment at the core of the design process.