Type with Pride

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I love typography – there, I said it. Although whilst I can’t confess to being a true type nerd (mentioning no names Rich Rutter), I am happy to spend plenty of time geeking out over x-heights, ligatures, weights and a whole host of other tiny details to find the ‘perfect’ typeface for whatever I’m working on.

The process of ’sweating the details’ is something I’m sure plenty of designers will associate with typography and is testament to how much effort goes into designing and crafting a typeface. Traditionally these ‘details’ have been constrained to the shape and space that individual glyphs occupy and their relationships to one another – type designers have had no consistent method of embedding additional attributes into a digital typeface – no way of communicating any intentional usage or personality past outlined physical form.