I love typography – there, I said it. Although whilst I can’t confess to being a true type nerd (mentioning no names Rich Rutter), I am happy to spend plenty of time geeking out over x-heights, ligatures, weights and a whole host of other tiny details to find the ‘perfect’ typeface for whatever I’m working on.
The process of ’sweating the details’ is something I’m sure plenty of designers will associate with typography and is testament to how much effort goes into designing and crafting a typeface. Traditionally these ‘details’ have been constrained to the shape and space that individual glyphs occupy and their relationships to one another – type designers have had no consistent method of embedding additional attributes into a digital typeface – no way of communicating any intentional usage or personality past outlined physical form.
Striding along a narrow footpath that slices up the side of a steep Lakeland fell, you pause to admire the majestic view – “is that Bow Fell in the background? How much further until I start heading for the tarn?” you muse. Pondering this, you pull out your well-worn and trusty Ordnance Survey map and check your bearings – perhaps you double check using your compass – reassured, you continue on your way, revelling in the natural beauty and the feeling of being away from it all.
My family and I have just returned from holiday – as always, being in a place (further) in the countryside and away from technology (well, most of it…) reminded us of some of the things easily forgotten in our day-to-day life – not least ’being’ in our surroundings and enjoying a pace of life that we often strive for.
I recently wrote about Royal Mail’s special edition stamp series honouring David Bowie. Whilst I haven’t actually had any drop into my letterbox, I’ll now be keeping an eye upwards as well just in case – the Royal Mail have just launched 52 sets of the stamps into space on special helium balloons which will fall back to earth when the balloons burst.
I was impressed when the Royal Mail initially commissioned these stamps, but literally creating falling Starmen in this very human and touching gesture is a visionary idea befitting the man himself – lovely work.
In case it passed you by, March 8th was International Women’s Day. In perfectly timed support, Nike released a new advert just prior to the event – ‘What are girls made of’ celebrates women’s values on and off the field, and is, well, really rather good.
Whilst I have a real affinity for quality video work, it’s often hard not to be a little sceptical when it is produced by big global brands with huge budgets and obvious motives. However, this aside, it’s not easy for any production to evoke a sense of empowerment from a 2 minute short, but this advert does just that. Beautifully shot and directed, it’s a great example of how considered narrative and composition can combine to offer more than just a channel to increased sales – watching certainly makes me want to just ‘get out there’, Nikes or not.