In case it passed you by, March 8th was International Women’s Day. In perfectly timed support, Nike released a new advert just prior to the event – ‘What are girls made of’ celebrates women’s values on and off the field, and is, well, really rather good.
Whilst I have a real affinity for quality video work, it’s often hard not to be a little sceptical when it is produced by big global brands with huge budgets and obvious motives. However, this aside, it’s not easy for any production to evoke a sense of empowerment from a 2 minute short, but this advert does just that. Beautifully shot and directed, it’s a great example of how considered narrative and composition can combine to offer more than just a channel to increased sales – watching certainly makes me want to just ‘get out there’, Nikes or not.
The aesthetics of everyday objects can be a tricky one to get right, particularly when those objects have technical specifications that impact their overall design. I personally can spend a lot of time researching said technical specifications only to be disappointed by the aesthetic qualities on my shortlists.
In recent years, technological advances have enabled easier and more open connections between the digital and physical worlds. As a result we’ve seen a host of amazing products that have capitalised on the ability to be ‘connected’.
For anyone with an eye on current activity in the technology world, it will come as no surprise that the legendary Nokia 3310 ‘feature’ phone has been relaunched by Finnish tech company HMD. In what has been called a ‘bold’ and ‘clever’ move, the launch comes nearly 17 years after the handset’s initial release. Mobile phone users of a certain age (myself included) may have owned one, and will almost certainly be aware of – or wasted many hours playing (myself included) – the now cult game Snake.
Recently at the Clearleft studio there has been somewhat of a push to readjust the balance between bustling working space and distraction-free productivity. Whilst we are all about the benefits of an open studio with close collaboration, lively meetings and energetic post-it sessions can sometimes be to the detriment of those who just need to get their heads down and get on.