My family and I have just returned from holiday – as always, being in a place (further) in the countryside and away from technology (well, most of it…) reminded us of some of the things easily forgotten in our day-to-day life – not least ’being’ in our surroundings and enjoying a pace of life that we often strive for.
I recently wrote about Royal Mail’s special edition stamp series honouring David Bowie. Whilst I haven’t actually had any drop into my letterbox, I’ll now be keeping an eye upwards as well just in case – the Royal Mail have just launched 52 sets of the stamps into space on special helium balloons which will fall back to earth when the balloons burst.
I was impressed when the Royal Mail initially commissioned these stamps, but literally creating falling Starmen in this very human and touching gesture is a visionary idea befitting the man himself – lovely work.
In case it passed you by, March 8th was International Women’s Day. In perfectly timed support, Nike released a new advert just prior to the event – ‘What are girls made of’ celebrates women’s values on and off the field, and is, well, really rather good.
Whilst I have a real affinity for quality video work, it’s often hard not to be a little sceptical when it is produced by big global brands with huge budgets and obvious motives. However, this aside, it’s not easy for any production to evoke a sense of empowerment from a 2 minute short, but this advert does just that. Beautifully shot and directed, it’s a great example of how considered narrative and composition can combine to offer more than just a channel to increased sales – watching certainly makes me want to just ‘get out there’, Nikes or not.
The aesthetics of everyday objects can be a tricky one to get right, particularly when those objects have technical specifications that impact their overall design. I personally can spend a lot of time researching said technical specifications only to be disappointed by the aesthetic qualities on my shortlists.
In recent years, technological advances have enabled easier and more open connections between the digital and physical worlds. As a result we’ve seen a host of amazing products that have capitalised on the ability to be ‘connected’.